Services

Career

De

empower your Healthcare business in pharmacies

Unlock the full potential of the German pharmacy market with our customized solutions. Our team of experts combines business acumen with a deep understanding of the healthcare industry with functional excellence in strategy, pharmacy and innovation, marketing and sales, and commercialization optimization to deliver best-in-class services tailored to the needs of pharmaceutical companies with a focus on OTC/Rx products.

OTC/Rx

BOOST

TRAININGS & INCREASE

KNOWLEDGE

services

PHARMACY

MARKET ASSESSMENT

Regulatory requirements

Market

Research

Marketing

Strategy

Commercialization Strategy

Trainings &

Increase Knowledge

Targetgroup

Targeting

Market & Competition

Analysis

Distribution

Strategy

Sales

Strategy

Tracking/

KPIs

Services

OTC/Rx

BOOST

Market Research, Market Analysis &

Market Observation

• Design, implementation and analysis of qualitative and quantitative focus groups to determine consumer behavior and identify competitive advantages
• Analysis and evaluation of the market, the competition and the consumer
  
• Preparation of SWOT analyses for strategic alignment and positioning of the brand or product
  
• Determination of market and consumer behavior based on market, marketing and customer data
  
• Transfer of exclusive trend and R&D results into precise measures, concepts and foundations for decision-making
  

Brand Strategy & Marketing Consulting

• Brand and product portfolio strategies to adequately address target groups
• Analysis and interpretation of market, consumer and business data to improve brand strategy and seasonal planning
  
• Portfolio analysis to benchmark competitive position and market attractiveness
  
• Development of consumer, buyer journeys and personas
  
• Identification of media touchpoints & development of messaging based on target group and focus group insights
  
• Concept development of 360° integrated healthcare communication and marketing strategies
  
• Tracking & controlling
  

Distribution/Sales Strategy

• Development of sales strategies
• Implementation of communication trainings and sales supporting coachings
  
• Development of workshop concepts
  
• Execution of pretests for market introduction or optimization
  
• Conception and execution of workshops for the sales force
  
• Tracking & tracing of sales KPIs
  

Services

TRAININGS &

INCREASE KNOWLEDGE

Increase the product-specific consulting quality in the German pharmacy market by training healthcare professionals

Professional Trainings

• Train the trainer
  
• Implementation of education platforms
  
• Pharmacy trainings
  
• Webinars
  
• E-learnings
  
• Events
  
• Congress planning and engagement
• Key opinion leader & digital opinion leader mapping, identification, development & collaboration
  

Sales Trainings

• Field and sales support/trainings

HcS

HEALTHCARE STRATEGY

CONSULTING & TRAINING

www.healthcarestrategy.de

info@healthcarestrategy.de

+49 151 221 365 90